Pacific West Builders
The visual story
Project
Pacific West Builders
Brief
Pacific West Builders (AKA Pac West) wanted a brand and website that reflected their ethos as well as the high-end, timeless lake homes they've been know to build.
As a well established company, Pac West had been going off of word of mouth referrals since the beginning. They implemented zero advertising and rely on their reputation alone. We took and ran with it to develop a show not tell brand and website.
The brand reflects a main elements that Pac West uses on almost every building they develop: Douglas Fir.
Inspired by the natural lumber resource, Douglas Firs tend to have an orange colour which was brought to light as the main colour palette, icon and texture for the brand.
Large 3D image
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