Scott Miller Realty
The visual story
Project
Scott Miller Realty
Brief
As a new realtor, Scott wanted to challenge the negative misconception how real estate agents operate and bring to light what an inclusive community looks like.
He wanted his brand to communicate his values: innovation, integrity, and collaboration and to include a circle, two right hands shaking and something to represent the heart of a home.
For his logo, we were able to include all those wants as well as making a symbol completely unique in his industry. There are two hands, about to shake with a circle being cradled in the middle representing an official trade or home. His brand represents the experience of working with him—down to earth, professional and easy going. We've taken colours straight from the geography of the landscape and have used approachable and clean sans serif fonts for the primary font family.
Defined by the design
Project outcomes & services:
- Brand Design (icons, fonts, colours, tone of voice, image style)
- Logo design
- Marketing collateral (rack cards & business cards)
Large 3D image
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