A collateral item is any kind of digital or print media used to promote a brand. From a business card to apparel, to a door decal on a storefront window—they are all elements that make up a brand.
Expertise
I have been involved in branding projects for over a decade in numerous industries from real estate to outdoor equipment and even music festivals. Items such as signage, booklets, apparel and merchandise have been custom designed for clients all around the world to support their brand story.
Goal
The ultimate project goal is to successfully communicate the client's brand essence in a subtle series of storytelling techniques. Everything from how their customer interacts with their website and staff, to social media and word of mouth. As a result, all the elements come together and become a consistent rollout of the brand's voice, goals and mission.
Approach
The approach is to assess the needs, resources and mission for each individual company in order to provide the right brand collateral items to meet their goals. Some companies require signage, uniforms, menus, etc. with a brick and mortar business—others might need more of an online presence with explainer graphics, digital advertising and media content. An assessment is the best way to see which services are right for your business based on your timelines and rollout.
Service List
- Packaging
- Signage
- Menus
- Apparel
- Way finding
- Merchandise
- Stationary
- Decals & Stickers
- Please inquire for full list
Services
Marketing Materials
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A collateral item is any kind of digital or print media used to promote a brand. From a business card to apparel, to a door decal on a storefront window—they are all elements that make up a brand.
Service
Website Design
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A well designed website showcases a company's unique brand identity and educates its audience on relevant products/services on a global scale. Websites serve as an essential platform for transactions and building credibility in the digital landscape—in many cases a crucial element of modern business.
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Branding
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Brand love perpetuates return customers and word of mouth referrals in a way that advertising can never achieve because people are buy in on their own terms—they aren't being sold to.
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Document Design
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When a document is well designed, readers understand the information more quickly and easily—they feel more positive about the topic and more accepting of its message.
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Consulting
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I also offer an hourly consulting fee where I can assist with visual performance recommendations and correspondence with other creatives.
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