Brand love perpetuates return customers and word of mouth referrals in a way that advertising can never achieve because people are buy in on their own terms—they aren't being sold to.
Expertise
Branding is more than having a recognizable business, it's the connection between customer and company. By educating your customer, you put the power in their hands to find the right fit and build a long lasting relationship with them.
Goal
The main goal of branding is to highlight what makes a company's services or product special—then the visual elements bring the experience to life—ultimately creating a lasting impression that stands out in their mind.
Approach
The branding process looks different for every company and while require different services throughout its life. Typically it starts with a discovery process that refines the elements of the identity (logo, icons, colours, image style, tone of voice, mission, slogan, etc.). From there, we assess the fit within the market and collect feedback to then iterate on the identity.
Service List
- Logo Design
- Icon Design
- Custom Typography
- Colour Theme / Palette
- Tone of Voice
- Mission Statement
- Slogan
- Brand Standards Manual
Services
Marketing Materials
+
A collateral item is any kind of digital or print media used to promote a brand. From a business card to apparel, to a door decal on a storefront window—they are all elements that make up a brand.
Service
Website Design
+
A well designed website showcases a company's unique brand identity and educates its audience on relevant products/services on a global scale. Websites serve as an essential platform for transactions and building credibility in the digital landscape—in many cases a crucial element of modern business.
Service
Branding
+
Brand love perpetuates return customers and word of mouth referrals in a way that advertising can never achieve because people are buy in on their own terms—they aren't being sold to.
Service
Document Design
+
When a document is well designed, readers understand the information more quickly and easily—they feel more positive about the topic and more accepting of its message.
Service
Consulting
+
I also offer an hourly consulting fee where I can assist with visual performance recommendations and correspondence with other creatives.
Service
